Large Language Models (LLMs) such as ChatGPT, Google Gemini, Claude, and Perplexity are redefining the way people seek information. Instead of reading from one page to another, users now receive the answers they need straight from the AI. This change implies that your brand must appear not only in traditional search results but also in AI responses.
The term "Visibility" in the current context means being represented in AI Overviews, chatbot responses, and AI-generated summaries. Is your brand featured as the right answer when somebody asks an AI bot about your sector? Users almost never go beyond the first page of search engines. Studies show they would believe the AI instead of cross-verifying the information. This gives AI responses more weight than your appearance in the top position on Google.
Determining LLM visibility is essential as it impacts your brand awareness, thought leadership, and customer acquisition. Without even realizing it, if your competitors' names show up in AI answers while yours don't, you will miss the chance to compete for that customer. You can't see this gap using traditional SEO metrics—you need dedicated LLM visibility software.
Comparison Table: Best LLM Visibility Trackers
What Makes The Best LLM Visibility Tool?
One of the characteristics of the best LLM visibility tools is their shared features, which are very beneficial in understanding and upgrading your AI presence.
- Query monitoring. The examination of consumers' needs is crucial. This system handles questions that AI receives and shows where your brand appears in them. The focus shifts from keywords to conversational queries.
- Brand/page mentions in AI Overviews. AI-generated content contains both positive and negative mentions of your brand. An LLM visibility tool identifies the most trusted AI content and checks your brand's status in the responses.
- Competitor benchmarking. Using comparison, one can find gaps left open. Identify where you lack a presence, whereas your competitors have established one. This type of research helps take advantage of the content that is not owned and also to show the distribution of share of market in AI responses.
- Share of voice (SOV) metrics. The relative strength of your voice (SOV) is a strategically important parameter that shows your comparative degree of availability in AI responses against rival companies. However, running an SOV estimate in AI is a tough ask – better systems can offer a replacement in terms of visibility scores.
- Historical tracking. The track of historical data is indispensable to see how AI visibility game changes over time. With the trends observed early, you can receive an advantage and use it to improve your positions.
Extra features not mentioned in the main offer, such as API access, white-label reports, and export options, take the tool to another level. They are suitable for public enterprises and marketing agencies that have significant operations.
Top LLM Visibility Tracking Tools in 2025
SE Ranking AI Visibility Tracker
SE Ranking offers full-suite SEO capabilities along with tracking brand visibility in LLMs. It’s AI results tracking solutions cover Google’s AI Overviews and ChatGPT for now, with plans to expand support to Perplexity, Gemini, Claude and others.
This tool tells you which of your target queries trigger AI responses that mention your brand, link to your pages, or feature your competitors instead of you. With daily refreshes and historical data, SE Ranking makes it easy to see how visibility is shifting, allowing you to adjust your strategy and build a lasting and prominent presence.
Key Features
- Brand mentions and link presence tracking
- Position monitoring, including top 3
- Competitor visibility benchmarking
- Daily updates with visibility history
- Copies of AI answer texts
- Data export available
- Intuitive dashboards and flows
SE Ranking lets you select queries for tracking from your existing projects, which is very convenient. The tool analyzes them to help you better understand your visibility in AI answers. It reveals whether LLMs mention your brand or link to your website, how prominently your brand or website link is placed, who’s also featured, and more. You can check answer texts to see how your brand is presented, what words and phrases LLMs use, and shape a stronger brand image.
The information is updated daily and is presented through intuitive dashboards that simplify complex data into clear metrics. You can easily export data for further analysis. Moreover, SE Ranking also shows competitor domains in the same AI answers, which is critical for closing gaps and defending your share of voice in LLMs. You can see what’s working for your rivals and refine content and optimize pages that lag behind to steal competitor spots.
Pros & Cons
| Pros | Cons |
| - Deep analytics with daily updates - Side-by-side competitor analysis. - Tracks visibility changes over time. - Intuitive UI with easy-to-use dashboards. - Part of a powerful SEO suite, no need to juggle tools. | - Only supports ChatGPT and AIOs for now; additional LLMs are planned. - Doesn’t include sentiment analysis. |
Pricing
AI results tracking features are part of SE Ranking’s Pro and Business plans:
- Pro: $119/month
- Business: $259/month
There’s also a 14-day free trial with 20 keywords to explore the tool risk-free.
AI Monitor
AI Monitor is an LLM visibility tracking tool enabling companies to keep track of their brand performance on various AI platforms. This instrument addresses the major change that is happening: organic traffic goes down when users are provided the answers directly from AI and no longer click through to sites.
Key Features
- Competitor analysis
- NLP analysis
- Sentiment analysis
- Instant email alert to new prompts
- Data from ChatGPT, Copilot, Perplexity, Claude, and Deepseek
AI Monitor allows businesses to compare their performance with the industry's average. It gives dynamic content placement recommendations and honest performance comparisons. The NLP analysis is another essential feature, as it tracks both positive and negative images.
The feature of sentiment analysis is one of the best tools for reputation management, as a brand can listen to platforms that discuss it and see how they are perceived. Users will also have the instant email alert feature to promptly respond to prompts, and the tool has a wide range of platforms, including ChatGPT, Copilot, Perplexity, Claude, and Deepseek.
AI Monitor helps if you want to know which marketing and PR channels to pursue. The tool will be very helpful in pinpointing new things that are influencing AI visibility and which traditional SEO tools may not cover.
Pros & Cons
| Pros | Cons |
| - Continuous monitoring of the brand on multiple AI platforms. - Points out ways to maintain the visibility of the brand despite changes in ranking. - Sentiment analysis is a component of the package that includes managing the client's reputation. - Doubled user satisfaction and profits, according to the online references. | - "Share of voice" metric and historical data capabilities aren’t very detailed. - The price of the Fully Managed Plan is not mentioned, which complicates budget planning. |
Pricing
The AI Monitor provides a DIY Plan for as low as $19 per month for 10 AI prompts, which is smaller businesses' worthwhile option. The Fully Managed Plan includes dedicated GEO experts, but it does not have a price listed, which suggests it is for larger organizations that require personalized support
Hall
Hall positions itself as a LLM visibility tracking tool for monitoring brand visibility across AI engines. The platform tracks mentions across most of the AI platforms, giving you a bird's-eye view of your brand's presence across conversational AI responses.
Key Features
- Generative answer insights that show where and how your brand appears in AI responses
- Website citation insights revealing which of your pages get referenced most by AI models
- Agent analytics capabilities allowing you to see how AI agents and crawlers interact with your website
- Multi-platform coverage including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, and DeepSeek
- Share of voice metrics to compare your brand's visibility against competitors
- Historical data tracking available on paid plans to monitor visibility trends over time
Hall's comprehensive approach makes it an ideal LLM visibility tracking tool for businesses that need detailed insights across multiple AI platforms. The platform excels at providing actionable data on how AI systems reference and present your brand.
Pros & Cons
| Pros | Cons |
| - See your brand's visibility across multiple AI platforms in one dashboard. - Generous free tier lets you test the platform without commitment. - Citation attribution analysis that shows which content and webpages are driving AI mentions. - Comprehensive coverage of major AI platforms in a single interface. | - Access to additional platforms require a higher-tier subscription. - The platform's depth can feel overwhelming if you just want basic monitoring. - Historical data and advanced features are limited on the free plan. |
Pricing
Hall offers a free tier to get started, with paid plans ranging from basic monitoring to enterprise-level features at $499+ per month. The free plan provides excellent value for testing the LLM visibility tracking tool before committing to paid features.
Profound AI
Profound AI is an AI-based feedback analysis platform that aims to help a brand improve its visibility among AI-created responses. It's number two on the list of the best tools for LLM visibility (some users even say it’s the best, if not mentioning its minimal price, which is suitable only for huge enterprises or agencies with numerous clients).
Nevertheless, Profound AI offers insights that are deep and comply with the top security standards for most of the LLM platforms, with a focus on enterprises.
Key Features
- Answer Engine Insight
- Conversation Explorer
- Agent Analytics for tracking AI web crawler interactions
- ChatGPT Shopping results scoop
- Share of voice metrics
- Historical data from 2 months and beyond
Profound AI is a pioneer of the Answer Engine Insight tool that tracks AI visibility, citations, ranking, and exposure of platforms providing it. Engaging in Conversation Explorer involves discovering the questions consumers ask in the AI space and then monitoring the brand's performance in those conversations.
The Agent Analytics tool keeps track of AI web crawler interactions with the sites—which pages AI web crawlers find and how they interpret the page content. The ChatGPT Shopping is a newly added feature that focuses exclusively on ensuring that products achieve visibility in AI-generated shopping results.
The platform provides clear share of voice metrics throughout the entire process, making it easier for businesses to compare themselves against competitors. Historical data varies depending on the plan you choose—Lite gives you 2 months of history, while Enterprise includes enough history to cover all the time.
The tool also has SOC 2 Type II compliance, single sign-on, and premium support for large enterprises.
Note that it’s a very new company, and some features are still in development.
Pros & Cons
| Pros | Cons |
| - AI visibility across the major platforms. - A more comprehensive understanding of AI interactions. - Targets optimized strategies | - Focus and pricing for enterprise solutions |
Pricing
- The Profound Lite subscription is $499 per month and includes a 2-month history with basic features.
- The Enterprise plan will have a special price, which you set, but it includes all historical data, possible platform assistance, and additional security features.
Rankscale AI
Rankscale AI provides a deep AI search engine visibility analysis, which includes a set of powerful competitive intelligence features. This LLM visibility tracking tool puts together the monitoring of brand reputation with the tracking of keywords at a low granularity, thus providing the full spectrum of AI search presence. Rankscale AI is indeed a treasure trove for those who aim at a highly detailed competitive analysis and local targeting.
Key Features
- Brand presence tracking
- Citations and shares of voice tracking
- Sentiment analysis
- Competitors performance
- Domain and page-level citation reports
- Site audits
- API access
- CSV exports
Rankscale AI is tracking brand presence over time, conducts AI result citations and sentiment analysis, and uncovers the competing entities' strategies. It gathers shares of voice and brand ranking based on AI visibility and citation tracking in real-time on a prompt basis. Explore domain and page-level citation reports, site audits (including the basic ones), API access, and CSV exports are part of its features.
Pros & Cons
| Pros | Cons |
| Deep analysis capabilities. - Strong competitive analysis features. - Clean, intuitive dashboards. - Free widget, and immediate value. | - Credits-based system. - Manual addition of keywords and prompts. |
Pricing
Rankscale AI proposes three bundles:
- Essential (€20/month)
- Pro (€99/month)
- Enterprise (€780/month)
The pricing covers various credit distributions as well as functions, so it stands as the friendliest one among the top LLM visibility analysis tools for the basic monitoring requirements.
Writesonic AI Search Visibility (GEO) Tool
Writesonic's best tool for LLM visibility (GEO) covers the entire search environment with the best AI-integrated content optimization tools at the same time. They even claim they’ve “built Ahrefs for AI Search”. What I noticed is that it automatically checks the advent of new AI platforms to maintain current coverage. Writesonic AI tracking module can be used together with their content creation tool to fully optimize the usage.
Key Features
Writesonic includes AI SEO and content tools, providing a comprehensive AI visibility and optimization workflow. It tracks results over time in terms of visibility and share of voice, making it easy to compare data and discover potential opportunities.
The Brand Presence Explorer is a tool that:
- checks AI search visibility, rank tracking, and the competition level
- analyzes AI conversations
- identifies the main sources of the AI citation
- offers easily implementable optimization suggestions.
By contrast, AI Traffic Analytics reveals AI visits to web crawlers that are not being counted in conventional analytical tools.
ChatGPT Shopping Visibility is the AI product optimization of AI shopping results through a targeted strategy.
Pros & Cons
| Pros | Cons |
| - Connection with nearly all of the major AI platforms. - Gainful optimization insights. - Strong competitive analysis abilities. - User-friendly interface. - Thorough interaction with content creation tools. | - To use these tools, you should buy a Professional package or higher. |
Pricing
AI Search Optimization (GEO) features are available in the Professional plan and above. The cheapest plan with AI search tracking starts at $199 a month, billed annually, and there is a free trial after the demo. It can be pricey for smaller teams, but will suit those who search for the entire AI capability and content optimization tools of Writesonic.
Peec AI
Peec AI is one of the top platforms designed to assist the marketing department with tracking, examining, and optimizing brand performance using AI. The automated monitoring system ensures that data is updated every four hours, providing immediate insights into brand performance.
They claim to be an “AI search analytics” tool on their homepage, which is not entirely accurate since no best LLM visibility tool provides data based on real user traffic or usage patterns. Still, it simulates scenarios where customers use AI to get responses, so it can be used as a proxy signal for behaviour trends. Feels like it was necessary to clarify.
However, the Peec AI platform is based on the concept of effectively communicating insights with customers.
Key Features
- Brand visibility monitoring
- Real-time mentions
- Competitive analysis
- Well-organized dashboard
- Sentiment analysis
- Position scoring
Peec AI is monitoring brand visibility on all the major AI platforms. It involves source identification, competitive analysis, and real-time brand mentions. The tool can predict and quickly reinforce visibility changes, so you can get alerts immediately. A clear and well-organized dashboard—featuring brand rankings alongside relevant prompts and data—can greatly inform the user. It measures Brand Visibility, Sentiment Analysis, and Position Scoring after regular intervals, and the user can know the latest data.
The software is like a guide for users and its main function is to speed up the ranking of the content. The inclusion of blog posts that feature rankings in AI search within just 24 hours is one of its strengths. Additionally, it provides historical tracking data, including "Last 7 days" and "Previous Rank", for consideration.
Pros & Cons
| Pros | Cons |
| - Optimization tips that can help your content be the first on the front. - A combination of monitoring and tracking. - Providing alerts specific from your own parameters. - Notifications pop up instantly and let you react promptly to the visibility changes. | - It may be expensive for smaller businesses vis-à-vis some LLM visibility analysis tools. |
Pricing
Peec AI sells three plans:
- Starter (€89/month)
- Pro (€199/month)
- Enterprise (€499+/month).
Additionally, there are model-specific add-ons available at the cost of €19 to €499 to allow for customization to suit the target platforms. The affordability of those prices is the platform's strengthening point.
Knowatoa
Knowatoa provides companies with a deeper understanding of their AI search visibility with a special focus on technical optimization. What can be bitter than missing opportunities because of a mere tech flaw? This top LLM visibility tool aims to rectify the critical errors that hinder the product's appearance in LLMs.
The most suitable kind of businesses for the tool are those whose products have been misdescribed by AI services or aren’t mentioned at all. With the help of this best LLM visibility tracker, you can introduce accurate and up-to-date details about your products.
Key Features
- Technical audit of AI visibility
- Cross-AI model data integration
- Search intent insights
- Competitor analysis
Knowatoa can help with AI search engine ranking of websites, tracks cross-AI models, addresses sales and lead-driving questions, aligns model outcomes with customers' goods and services, and displays competitor positions. Its best use is to comprehensively fix the errors of AI visibility, such as the one that prevents AI from collecting data from the website or has a vague product description.
The implementation of such an app is not only qualitative but also ethical, as it is driven by fair intentions to provide high-quality content. Using it is super easy—after registration and adding your website URL, you immediately land on the Overview dashboard that shows you what keywords and questions trigger your product appearance in AI. Also, it has a competitive analysis module that reveals new opportunities in the diverse AI search.
Pros & Cons
| Pros | Cons |
| - Increases brand visibility. - Tracks performance within the prompts. - Helps with content strategizing. - Analyzes citation and topic visibility. - Competitive analysis. | - Not as detailed as other LLM visibility tracking tools. - Historical data tracking capabilities are limited. |
Pricing
Pricing ranges:
- Free Plan ($0/month)
- Premium ($99/month)
- Pro ($249/month)
- Agency ($749/month), with an optional Professional Onboarding fee.
Nightwatch AI Tracking
Nightwatch is an excellent SEO engine combined with LLM visibility tools. Through the addition of AI Tracking to its offerings, Nightwatch endorses its SEO tools, enabling customers to monitor their online presence. The tool helps identify and prioritize the most important areas of influence in AI results and LLM responses.
Key Features
- Brand visibility tracker
- Alerts on metrics
- Citation frequency and topic visibility over time
- Competitive analysis
- Prompt tracking
The brand visibility is increased with a few of the metrics being alerted on a regular basis. Performance tracking across the key questions, providing smarter content strategies and having analytics on citation frequency and topic visibility over time are just the tip of the iceberg of AI visibility. Competitive analysis is also enabled. Moreover, it is also able to view the performance of the sources through the tracking of various models.
Pros & Cons
| Pros | Cons |
| - Increases brand visibility. Tracks performance within the prompts. - Helps with content strategizing. - Analyzes citation and topic visibility. - Competitive analysis. | - Buying only LLM search analysis is not available. |
Pricing
Specific pricing for the AI Tracking feature is based on the number of keywords you want to track for your website.
- The cheapest tier includes 250 keywords tracked daily and costs $32 per month, paid annually
- For up to 10,000 keywords, the monthly rate is $559
- For more, custom pricing is available.
Also, a 14-day free trial is mentioned on the page.
How to Use a Tool for LLM Visibility Optimization
To make good use of the tracker, follow a couple of recommendations:
#1. Detection of Areas Where You Are Currently Ranked
LLM visibility analysis tools help you locate places on the web where AI models are currently making citations to the content you created. Keep a note of AI Visibility Score and its relation to branded search queries; doing that will enable an understanding of the effect the business is having. Strengthen your AI standing by choosing internal links from the pages that are mentioned as references by LLMs instead of creating completely new content.
#2. Finding Places Where Rivals Leave No Space for Your Brand
Go through the process of competitor analysis. Navigate certain locations that interest you most and which competitors have occupied—but not you. Then, identifying facts about your brand that AI may show incorrectly is another task for LLM visibility tools. Check and fix inappropriate product data and identify content that can outdo competitors.
#3. Content Customization to Promote More LLM Adoption
Use the best LLM visibility tracking tool you chose to apply proper structured data (schema markup), answer direct questions that are related to the users, and tell Google explicitly about the authoritativeness, trustworthiness, and expertise of the author of the content. A significant part of the strategy is the adoption of a conversational tone and focus on clear topic clusters, and keeping the latest content up-to-date with visible update dates to be recognized as relevant by LLM models.
#4. Experiments and Results Tracking
Measure content performance on AI-generated responses, observe the frequency, sentiment, and position of content, and make changes accordingly. Attach AI visibility numbers to content and statistically examine various formats to figure out the ones that appeal to various audiences.
Conclusion
AI SERP time is now here. Visibility without clicks is a global trend that is here to stay. To keep up with the changes and be ready, it is vital to your success to understand it better by applying the best LLM visibility analysis tool and taking action continually. Always be ready to change and optimize your content's approach in order to cope with the continually shifting AI-enabled web environment.